Advance special screenings of 'Lootera' prior its release

Very soon, the viewers will get to see a love-saga set in the vintage era in the form of upcoming movie ' Lootera '. As per the latest news released, ' Lootera ' is likely to open prior to its apparent theatrical release. The official release date of ' Lootera ' is July 15, however the director Vikramaditya Motwane has decided to hold several special screenings of the flick this weekend onwards.

A close source revealed that there is a trend of holding a special screening of the films before at least three days of its actual release date. In such commercial star-studded screenings, only the friends and families are invited. However, this rule will be slightly modified in case of ' Lootera '. This weekend will witness over ten special screenings of ' Lootera ' in Mumbai, where the lead pair of the film - Ranveer Singh and Sonakshi Sinha will be seen as elegant hosts, the source added.

The source also revealed that as the film is backed by Balaji Production, it is obvious to see a huge number of people from the industry as well as from outside the industry, becoming a part of these screenings. One of the inside source expressed the excitement of everyone after watching the final cut of this quality product. Hence, the idea of showcasing the flick to all the people was initiated.

The head honcho of Balaji Production, Ekta Kapoor stated that ' Lootera ' is very special to the entire team. She is extremely confident about this concept of special screenings will spread the positive word-of-mouth publicity among the masses for sure.