Karishma Kapoor to endorse Danone Foods' products
Kapoor sisters of B-Town are seemed to be on a high nowadays. While Kareena is busy delivering hits on box-office, her elder sister Karishma Kapoor is on the verge of topping the list of brand ambassadors.
Friday Release Team | Updated On: Apr 18, 2013 08:51 AM
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Kapoor sisters of B-Town are seemed to be on a high nowadays. While Kareena Kapoor is busy delivering hits on box-office, her elder sister Karishma Kapoor is on the verge of topping the list of brand ambassadors. Though Karishma's comeback on silver screen could not make much noise, she is definitely aiming at making it big again!
Reportedly, Danone Foods & Beverages has signed Karishma Kapoor as the brand ambassador promoting the product. As revealed by a source from the company, Karishma will be featuring in television commercials of Danone Foods & Beverages.
General Manager of Danone Foods & Beverages, Jochen Ebert expressed his views mentioning, the new 360 degrees campaign initiated by Danone Foods & Beverages will propel the message to the consumers of the brand. He adds, Karishma can represent the essence of Danone's brand ethos, as she is a young mother as well as successful working woman.
As informed by the company, their new marketing strategies will involve television commercials, outdoors, and broad initiatives, such as making the samples available across consumer touch points.
Danone is brand well-known for its various dairy products like milk, flavoured yoghurts, baby nutrition and medical nutrition.
