A "boycott trend" has been circulating on social media for the past several months, and many films have succumbed to it. When a big movie is set to come out, online users attack it and demand a boycott for a variety of reasons. Long-trending hashtags were #BoycottLaalSinghChaddha, #BoycottRakshaBandhanMovie, and #BoycottAkshayKumarFilm. The next targets for internet users are the films Pathaan, starring Shah Rukh Khan, and Vikram Vedha, starring Hrithik Roshan. The hashtag #BoycottBollywood is also trending since many individuals want to boycott the entire Bollywood industry.
Arjun Kapoor, who was most recently seen in Ek Villain Returns (2022), broke his silence on the same. His remark has become a hot topic in entertainment news. The actor claimed that he believes B-Town celebrities made a mistake by remaining silent and that people are abusing their decent behaviour. He claimed that individuals have developed a habit of tolerating it to a great extent.
“Humne toh kafi keechad jhel liya hai pichle kuch saalon mein kyunki we have turned a blind eye to it,” he added further.
Arjun's statement has angered internet users, who are trolling him. A netizen wrote,“Arjun Kapoor can speak his mind because nobody watches his films anyways. Maybe if someone had made a boycott call, people would have realised even he too had a movie release. As they say, any publicity is good publicity.”