Salman Khan believes it's time to set new standards for box office success. He thinks that the once highly-prized “Rs 100 crore” club is no longer important, considering how movies in various industries are making a lot of money.
At the trailer launch of the upcoming Punjabi film, 'Maujaan Hi Maujaan', Salman said, "I feel this 100 CR mark is going to be a rock button now. Every film industry is doing well now. Even Marathi films are doing good numbers right now. Everyone is going to the theatres now. The button mark should be 1000 cr now."
He also joked about his own box office predictions not working for his films. When Gippy Grewal, the lead actor of 'Maujaan Hi Maujaan', said that he hopes the film will earn Rs 200 crore at the box office, Salman said, "Mere pe mat jana bhai, picture pe jana, kyuki mere khud ke predictions meri films pe nahi chal rahe (Don't go by what I say, buddy, because my own predictions aren't working for my movies)."
Salman's statement is a reflection of the changing landscape of the Indian film industry. With the rise of regional cinema and OTT platforms, Bollywood is facing new challenges. In order to stay ahead of the curve, Bollywood films need to be more creative and innovative.
Khan's call for new standards is a welcome one. It is a reminder that Bollywood needs to keep evolving and pushing the boundaries of what is possible. With its rich history and talented filmmakers, Bollywood is capable of producing world-class films that can entertain and inspire audiences around the globe.