Box Office News & Analysis

Box office collections Day 1: Kartik Aaryan’s ‘Shehzada’ fails to impress the audience, mints only 6.5 crores

Kartik Aaryan’s latest release, Shehzada has a decent start at the box office, will it continue to mint high numbers on the weekend?

Marita Pinto | Updated On: Feb 18, 2023 11:55 AM IST

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Box office collections Day 1: Kartik Aaryan’s ‘Shehzada’ fails to impress the audience, mints only 6.5 crores

After the massive success of Bhool Bhulaiyaa, all eyes were on Kartik’s family entertainer, Shehzada. Kartik Aaryan and Kriti Sanon's Shehzada, which was helmed by Rohit Dhawan, enjoyed a decent day at the box office. The movie received help from consistent spot bookings and a buy-one, get-one offer made by the makers, which gave it the boost it needed to have a respectable day at the box office.


Shehzada Day 1 collections

The movie earned between Rs. 6 and Rs. 6.5 crores nett on day 1 in India, which is more than most trade observers anticipated given the movie's lackluster advance bookings. It will be crucial for the movie to experience high weekend growth; if it does, the momentum will last through the week before a new competition in the form of Selfiee surfaces the following weekend.

Maha Shivratri holiday

On the eve of the movie's release, the Shehzada team floated the "Buy One Get One" deal, and after that, the rate of advance accelerated noticeably. In national chains, the advance amount ended up being in the 30,000–40,000 ticket range, while it had initially appeared that it would be difficult to get 20,000 tickets. Maha Shivratri falls on the second day of the movie. The holiday should increase or rather maintain the film's revenue since it already has begun to lose the momentum it received from the Buy One Get One promotion on day one.

Ant-Man and the Wasp: Quantumania

Ant-Man and the Wasp: Quantumania, a major Hollywood release, presented fierce competition for Shehzada. The 24th day of Pathaan's fourth week saw strong figures as well, giving Shehzada a run for its money. From this point on, the movie needs to demonstrate that it has a solid foundation, and if it does, it will be fantastic for the movie's future.

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