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'Entertainment' to face challenge from 'Singham Returns'

Ajay Devgn's 'Singham Returns' has booked all the single screen theatres across the country; thus making Akshay Kumar's 'Entertainment' face a serious challenge.

By Friday Release Team | Updated On: Aug 7, 2014 08:52 PM
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Akshay Kumar starrer ' Entertainment ' will face a serious competition from Ajay Devgn 's ' Singham Returns ' in the Independence week. As, the distributers have booked all the single screens across the country from August 15 onwards. There cunning move might make ' Entertainment ' run just for a week on single screens.

There's a history behind this faceoff, Reliance Entertainment distributed Akshay's last film ' Holiday - A Soldier Is Never Off Duty ' and ' Singham Returns ' in a package deal to ensure a wider release and better business for both the films. This is when Ajay's ' Action Jackson ' got affected, as it had to push its release date to avoid the clash with ' Holiday - A Soldier Is Never Off Duty ' on June 6. Therefore, this time trivia has paid off as ' Singham Returns ' gets a wider release with a long shelf life as compared to ' Entertainment '.

But the fortune might take a turn if audience gets in favour of ' Entertainment ', which will make the single screen owners to keep the film running inspite of the prior ' Singham Returns ' booking.



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