The forthcoming rom-com ' Hasee Toh Phasee ' has come up with a unique promotional strategy. Reportedly, the makers of the film have conceptualized an exclusive web application, through which the fans will get an opportunity to make the lead lady Parineeti Chopra laugh under the guidance of her co-star Siddharth Malhotra .
Parineeti will give her reaction on the various comic videos posted by the participants. The Marketing Head of Dharma Productions , Siddharth Kadam stated that "The app will let the users experience the essence of the film online. Users have to log on to www.haseetohphasee.com and try and make Parineeti go into splits. It's going to be a challenge for the audience,"
' Hasee Toh Phasee ' is ready to unwind on February 7.
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