South films are winning the hearts of the audience and gaining more popularity in the film industry because of massive hit films from the Tamil, Telugu, Malayalam, and Kannada languages. But it was not the scenario earlier. KGF star has recently talked about how North Indian people have the south films. KGF fame actor predominantly works in Kannada films.
Bollywood films dominated the Indian film industry, whereas the southern film industry faced competition for the films. Earlier, to RRR and Bahubali, the scenario of south films in the North was too different. According to Yash, films were poorly represented and made fun of. But this was changed after SS Rajamouli's RRR and Bahubali films, which changed people's perception of south films.
South dubbed films started gaining popularity ten years ago, but funny responses have been gained by the people initially. People used to say what a joke it was, everything was flying across and what kind of action is this? People started watching films with a variety of opinions. That's how the journey of south films started and ended up understanding the art form of the films.
The central fact of the south films was that they were sold at a minimum value and used to get poorly dubbed; therefore, people used to find them funny. The films were represented with bad prospects, so the film's reputation used to get down. And the audience's familiarity with south films has risen over the years, raising the popularity of south films among the Indian audience.