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K-Netizens Upset as FIFTY FIFTY K-Pop Group Draws Comparisons with BTS, BLACKPINK & NewJeans (Details Inside)

An episode of the widely-watched Korean investigative show 'Unanswered Questions,' aired on SBS, has sparked a debate. Continue to read..

BollywoodMDB Team | Updated On: Aug 21, 2023 03:33 AM IST

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K-Netizens Upset as FIFTY FIFTY K-Pop Group Draws Comparisons with BTS, BLACKPINK & NewJeans (Details Inside)

A recent installment of the renowned Korean investigative program 'Unanswered Questions,' broadcast by SBS, has ignited a heated discussion due to its unconventional juxtapositions within the realm of K-Pop.


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The focal point of the episode was the ongoing conflict between the burgeoning K-Pop girl group FIFTY FIFTY and their management agency, ATTRAKT. This contentious issue has been causing ripples in the industry, and the episode aimed to delve deep into its complexities.

Viewers were highly anticipating the episode, as it promised an insightful exploration of FIFTY FIFTY's dispute with their management. The show drew in its audience with a revealing letter from the group members and tantalizing glimpses into their familial connections, effectively capturing the interest of ardent K-Pop enthusiasts.

However, after the episode aired, it sparked an unexpected wave of criticism. Viewers accused 'Unanswered Questions' of not only displaying empathy towards FIFTY FIFTY but also unfairly casting negative light on other well-established K-Pop artists.

The show's attempt to rationalize FIFTY FIFTY's international success led to comparisons involving major names such as industry giants BTS, BLACKPINK, and NewJeans.

In a specific segment of the episode, an interview with Molly Raycraft implicitly contrasted FIFTY FIFTY with NewJeans. Despite the discreet mention of the group's name, attentive viewers quickly recognized the reference.

The controversy didn't stop there. K-Pop columnist Jeff Benjamin also participated in the discussion, wherein notable entertainment companies like SM Entertainment, YG Entertainment, HYBE, and JYP Entertainment were placed under the spotlight.

The episode emphasized how FIFTY FIFTY had charted a distinctive course, breaking away from the conventional trajectory set by these industry titans and creating a unique path for international girl groups.

Going a step further, the episode drew parallels between FIFTY FIFTY and BLACKPINK, as well as BTS. In an attempt to highlight similarities in management backgrounds, the show inadvertently attributed EMMY nominations to BTS instead of GRAMMY nominations.

This led to a swift and strong backlash, with fervent fans of BTS, BLACKPINK, and NewJeans expressing their discontent with what they saw as a biased approach by the episode.

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Critics of the show condemned it for relying on unnecessary comparisons and sensationalism, arguing that it seemed to elevate FIFTY FIFTY's image while disregarding the broader context of the K-Pop landscape.

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